Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies in the world. Theres still plenty of room for improvement. For me, this is one that has such a devastating impact on the entire environment, Egon Zehnder: What values are personally important to you? Where do individual employees currently stand in terms of performance, and where do we see their potential? 3 talking about this. At the same time in the last 13 years, we've hardly had a normal year. In the future, we want fewer but larger manufacturing sites and a reduced number of global suppliers. In the Middle East, which is one of our growth regions, many women wear veils. Kasper Rorsted, thank you so much for your time and for your insights. And we've also seen that, you know, consumers while they say they're willing to pay for sustainability, eventually, they want to pay the same for sustainable products on unsustainable products. Rorsted: Of course at the beginning people had some reservations about the proposed changes. McKinsey: Is there anything else youd like to share with our readers? business studies from the Copenhagen Business College, graduating in 1985. So probably what we see right now, with all the volatility, is going to continue. been a declining trend for 20 years. Not for this quarter thatll soon be over. That has not been the case. The turnover rate in China is around 25 percent. That was when the financial crisis was around. Leader Series. To succeed in an increasingly volatile market environment, we need simple structures and processes. The most important part is we're committed to China, as I said, we have three to 400,000 jobs that are depending on Adidas, so we have to make sure that we continue to be successful also in the future. We already have very good people, but we are going to keep raising the bar in the future, as indeed we must. I think it drives change, it drives responsibility. I try to establish clear rules of the game. What challenges are you looking forward to in the coming years? This is the foundation, a process we conduct with all 9,000 managers worldwide. When I first joined the company, I was surprised how many colleagues had spent half of their lives at Henkel! With the value We put our customers at the center of what we do, for example, an executive cannot travel to the U.S. for a workshop and come back without having seen a single customer. Rorsted: If we look, we really see sustainability being an integral part of our business model. So we have to place a higher priority on the recruitment and professional development of managers from Russia, the Middle East, and Asia. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. During high school, Rrsted played handball for Denmark's national youth team. Nine out of 10 articles will be sustainable by 2025. Rrsted spoke about how the company has a deep and broad mindset of innovation. Last September the company organized its second global got to take the lead and we want to be the leader in sustainability.. And I'm not saying that we agree to all of them, or I personally agree to all of them all the time. Rorsted: I believe we have one of the best evaluation systems in the industry. While our ten top brands currently account for 46 percent of sales, were aiming for 60 percent by 2016. In that respect, too, we are leading the way among DAX-listed corporations: the share of women in management positions at Henkel is around 31 percent and has grown an average of one percentage point annually in recent years. Rorsted: Of course I also talk about strategies, financials, and our brands those things make up the lions share of my job. In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. Do. Welcome to the official Facebook Page for Kasper Rrsted. By the way, I do the same: whenever I travel, I visit stores and talk to consumers. Rorsted: I think it depends on which company you are. We also use the ShopperLab to demonstrate to retail clients how they can use this approach in their stores. To date, we have trained more than 1,300 sustainability ambassadors, and more than 6,700 children in 23 countries have attended a sustainability session. And we will continue centralizing functions in shared-service centers. strategy. To learn more, visit https://www.cnbc.com/digital-products/. I know I always ask you in interviews about Kanye West to comment on his latest rant on Twitter, or what he said about slavery, which you did actually come out against. In our consumer businesses, products that are less than three years old account for approximately 40 percent of sales. I noticed the company was vocal against stopping Asian hate when that was going on. There are certain things that are nonnegotiable, you know, discrimination, hate crime, a child labor, and discriminatory, you simply can't accept that. Egon Zehnder: Where does this liberal-minded approach come from? Considered independent. This interview with Kasper Rorsted, the chief executive of Henkel, the consumer and industrial products company based in Dsseldorf, Germany, was conducted and condensed by Adam Bryant. And in America, we went out when it came to race and I realized along with the rest of the leadership, we need to take steps. So you have technology elements, you know, challenges, you have cost challenges at a given stage. He was born in Aarhus, Denmark and is a Danish national. And we're a sports company. This puts us ahead of most companies in Germany, but at the top management levels we are not much better than other firms. Kasper Rorsted: Its certainly a challenge to find and keep good local employees, especially in emerging markets. My door is open; I encourage colleagues to call me directly. This makes Henkel one of the most internationally oriented companies with German roots. Kasper Rorsted: Many companies have sustainability strategies and targets, but sustainability can only become an integral part of peoples daily work if all employees understand the underlying principles. On finding the right career, he said, If you work for a company, you have to embody If the internal processes dont align, if we arent offering our young people the right development opportunities regardless of their gender, then a quota wont fix the problem. But I do think overall, it's a good thing. Family for me is more important than the job, he Because this would send a message to our people there that the customers arent very important after all. Rorsted: I think over time, you get the credit that you deserve. We conducted 670 workshops across the globe, which yielded around 6,000 initiatives for implementation. Sara Eisen: Welcome, Kasper, it's so great to have you at our Evolve conference. in the region with housing, food, clothes, and other basic needs. For me, I have the greatest job in the world. To give another example, in our Laundry & Home Care Business, we have a global consumer-insights program that includes visits to local households by our team. He works closely with numerous family entrepreneurs and management on, Intergovernmental & Multilateral Organizations, leadership team throughout the entire organization. TAMPA (March 9, 2022) Adidas CEO Kasper Rrsteds definition of success is simple Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies Kasper Rorsted is 53 years old, Danish-born and has headed up the German DAX company Henkel as CEO since 2008. Share The following is the unofficial transcript of a CNBC interview with Adidas CEO Kasper Rorsted from the CNBC Evolve Global Summit, which took place today, Wednesday, June 16th. 2022 Worlds Most Admired Companies. Eisen: We've been talking about so many different ESG issues. When I walked in, I saw a lot of opportunities here, he joked. of innovation, being committed to sustainability, and leading a company where people In recent years, the 137-year-old company has fared wellin large part by dramatically boosting its presence in emerging markets, which today account for 45 percent of its global revenues of 16.5 billion. The network's 15 live hours a day of news programming in North America (weekdays from 5:00 a.m. - 8:00 p.m. you better.. Egon Zehnder: As you just mentioned, you travelled the globe for months to present and explain the new corporate values to Henkel employees worldwide. 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. completed a series of executive programs at Harvard Business School. We point out, for example, that anyone can go to Harvard if they are a top achiever but first they have to reach that level. "Kasper . The world around us is not getting any easier quite the opposite, in fact. And I think that's where a lot of companies are struggling. Speaking of super cool products, Stan Smith going 100% recycled. Keeping our eye on these strategic priorities, we were then able to set ambitious financial targets and reformulate the Henkel values. It therefore came as no surprise when, in February 2012, Kasper Rorsteds contract as CEO was extended for another five years. And I've been very vocal on this topic since last summer. There's been tension, you know, in the Middle East. Because in the beginning, it will never be. On the subject of social justice, Rrsted told Footwear News in June 2021 that he believes its important to acknowledge differing opinions and So he or she speaks on behalf of the company. Kasper Rorsted is the personification of a new dynamic, at home in the transparency and modernity of the building that houses the Laundry & Home Care business sector and where our meeting takes place. He held a series of management positions at Oracle and Digital Equipment Corporation (DEC), as well as at Compaq, where he headed up the companys European operations starting in 2001. Siemens AG, Germany (board member and member of the Innovation Committee), International Business Studies, Copenhagen Business College, Denmark, Executive Program, Harvard Business School, USA. Rorsted looks to improve sales and revenues, by doing so, he takes the feedback from employees and customers and changes it. Rorsted has lived in Germany since 1991, is a former junior national handball player, passionate skier, tennis player and soccer fan - conveniently of FC Bayern, the club in which Adidas has held a ten percent stake for 15 years.
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kasper rorsted leadership style
kasper rorsted leadership style
kasper rorsted leadership style