April 29, 2023 at 3:55 PM. Chase Elliott, for example, recently voiced his opinion on the matter. Its certainly healthy in terms of eyeballs, Hebrst said. You hear often it should be around three hours. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. In todays world TV ratings arent the big deal they once were nor the only thing that matters. They are included along with social media engagement, streaming, and the like. If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. Note: This interview has been edited for clarity. NFL Draft viewership rebounds from last year - Sports Media Watch When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). The victory was Truex's first in the . Read more So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. Profit from the additional features of your individual account. Please create an employee account to be able to mark statistics as favorites. Friday's NASCAR Truck Series race was also broadcast via FS1. Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). There is a push and pull between the media experience sitting back on your couch versus the at-track experience. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. I also think it's healthy just in terms of the interest. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Racing, like basketball and other sports, has seen year-to-year ratings decline. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. I would say its trying to capture more viewers and trying to capture more fans. Those numbers of course, dont tell the entire story. Delaware is in its third year with just one . So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). So too did Denny Hamlin. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. NASCAR announced recently that start times for next years races, largely across the board, are going to be later. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. Lets take a look at the data more closely. So that's household using televisions. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). That NASCAR was doomed, soon to become nothing more than a memory. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. They have their favorites in terms of who they like or who they do not like in the booth. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. Overall, this season was a very successful one for the sport and its partners. This text provides general information. The 2013 Daytona 500 that was because of Danica Patrick. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. And the same is true for NASCAR. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. You can contact him here or on the Sports Media Watch Twitter page. I have been around and covered NASCAR for over two decades. Please logout and login again. We are happy to help. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. That's the first time in a decade that that has happened, Hebrst said. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. So that's a positive viewership increase of 2%. Sunday's NASCAR race was the most watched sporting event of the weekend. I think that the relationship between our network partners and NASCAR has changed for the better. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. . The truth was of course far from that. The only way to get out of the NFL season would be to do one of two things. At a designated cut-off . Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. [Online]. This marks the second straight week that NASCAR has been up in viewership. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). Your login session has expired. The news sort of heads downhill from there. This is a BETA experience. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. A shot that shows the overall value sponsors receive. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (Nielsen estimates from ShowBuzz Daily 4.25). Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. NASCAR Cup Series average TV audience in the U.S. 2022 - Statista To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. NASCAR Is Better Than Ever, but Why Is No One Watching? And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. * Asterisk indicates race was postponed to Monday. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Follow below for live results and highlights from this year's Wurth 400. Because that race is so large from a viewership perspective, youre talking about nine million viewers. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. But just like the 2022 race at Dover Motor Speedway, weather could . These Are The Reasons Why NASCAR Is Losing Fans - HotCars Id say in particular, in the short term, those network windows are really, really important. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Going against the NFL in the fall can be a tough proposition. It does not include any additional numbers from the networks. We will be a linear TV property, traditional TV property, through 2024. There can be more done to increase these playoff numbers too. I think youll continue to see a premium on those network windows from the team side. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. You mentioned evolution. NASCAR viewership numbers are out; outscores all other sports but itself. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. to incorporate the statistic into your presentation at any time. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Then you can access your favorite statistics via the star in the header. Daytona 500 TV audience has declined roughly 47% from 2013-2022. Motor Speedway. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. NASCAR still attempts to do the best it can when it comes to getting the word out. NASCAR coming to terms with new reality - Washington Times Business Solutions including all features. Follow Jordan on Twitter @jordan_bianchi. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Where does NASCAR sit in the viewer landscape? On ratings, streaming Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. (June 16, 2022). I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Get in touch with us. NASCAR ratings on big rise compared to recent years in 2022 This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. Get the best reports to understand your industry. Are you interested in testing our business solutions? He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. What does that present for NASCAR in terms of going out and trying to capture an audience? So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Upon further review, however, the country's most popular racing series has a reason to be concerned. The next evolution in viewing habits is streaming. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars).
Romantic Canal Boat Trip Birmingham Alabama,
Army Sdn Order Number,
Articles N